The Ask: Get people in the U.S. to think about listening to Spotify in the car via a Data Driven Storytelling campaign.
Role: Art Director, CopyWriter
I created an integrated campaign centering Squarespace as the top choice for busy entrepreneurs on the go, trying to get their business off the ground.
Roles: Art Director, Copywriter
THE ASK: Develop an innovative product for Burger King that embodies the brand and a headline grabbing way to launch it.
I created an experiential out of home campaign that positions Liquid Death as the ultimate alcohol alternative, delivering the thrill of a night out without the morning regret.
Role: Art Director
THE PROBLEM: Committing to home décor can be frustrating, similar to the feeling of finding the perfect outfit.
THE ASK: Produce an Out Of Home Campaign that gets budget conscious Gen Z and Millennials who want nice things for their space to think of Apt Deco as the first place to look.
I worked with the brand owner to develop the guidelines for the rebrand of the fitness and lifestyle brand's relaunch.
Role: Art Director
In my role as art director and photographer for eLo Vegan Lifestyle, I was tasked to create a campaign around their sugar scrub while highlighting the benefits of the product in an editorial style.
I developed a campaign that motivates Black Gen Z youth to join Extinction Rebellion by highlighting environmental injustices.
Role: Art Director, Copy Writer.
THE ASK: Create a social first campaign that makes Telfar the most talked about brand at New York Fashion week 2024 .
THE PROBLEM: Luxury is often associated with a high price tag and a rare lifestyle that creates barriers for some.
The Ask: Realize the client's vision for an under water 007 inspired birthday shoot and video. View Final Video.
Roles: Creative Producer, Art Director. Videographer: Avery Archie, Photographer: Dae Howerton.
I was tasked by Emmie Elizabeth, to create a campaign around a Barbie inspired collection of accessories. Role: Set Designer, Product Photographer, Creative Producer. Co-Creative Director: Ashley Yarbough. Model Photos: Derek Chase
THE ASK: Create an audio experience that introduces a new audience to the brand using the positioning " groundbreaking wine for groundbreaking people."
THE PROBLEM: Wine newcomers get nervous asking for advice at wineries and liquor store because they don not want to be perceived as a wine amateur.
THE AUDIO: Listen here for the Fine Wine Hotline welcome audio.
